Balance sheet statement of cash flows relationship marketing

Cash Flow Statement - How a Statement of Cash Flows Works

balance sheet statement of cash flows relationship marketing

There are revenue forecasts, costs of customer acquisition, marketing budgets, and The cash flow statement takes the net profit from the income statement and . The ending balance of a cash-flow statement will always equal the cash amount shown on the company's balance sheet. Cash flow is, by definition, the change. Cash and equivalents; Securities that have a liquid market; Accounts receivable Unlike the figures on the income statement, the cash flow statement ignores.

balance sheet statement of cash flows relationship marketing

Cash from Investing The owners or managers of the business use the initial funds to buy equipment or other assets they need to run the business.

In other words, they invest it. The purchase of property, plant, equipment, and other productive assets is classified as an investing activity. Sometimes a company has enough cash of its own that it can lend money to another enterprise. This, too, would be classified as an investing activity. Generally, any item that would be classified on the balance sheet as a long-term asset would be a candidate for classification as an investing activity.

Cash from Operations Now the company can start doing business. It has procured the funds and purchased the equipment and other assets it needs to operate.

balance sheet statement of cash flows relationship marketing

It starts to sell merchandise or services and make payments for rent, supplies, taxes, and all of the other costs of doing business. All of the cash inflows and outflows associated with doing the work for which the company was established would be classified as an operating activity. In general, if an activity appears on the company's income statement, it is a candidate for the operating section of the cash flow statement.

There are two methods for preparing and presenting this statement, the direct method and the indirect method. The FASB encourages, but does not require, the use of the direct method for reporting.

The two methods of reporting affect the presentation of the operating section only. The investing and financing sections are presented in the same way regardless of presentation methods. Direct Method The direct method, also called the income statement method, reports major classes of operating cash receipts and payments. Using this method of preparing a cash statement starts with money received and then subtracts money spent, to calculate net cash flow.

Depreciation is excluded altogether because, although it is an expense that affects net profits, it is not money spent or received.

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Indirect Method This method, also called the reconciliation method, focuses on net income and the net cash flow from operations. Using this method one starts with net income, adds back depreciation, then calculates changes in balance sheet items. The end result is the same net cash flow produced by the direct method. The indirect method adds depreciation into the equation because it started with net profits, from which depreciation was subtracted as an expense.

Regardless of whether the direct or the indirect method is used, the operating section of the cash flow statement ends with net cash provided used by operating activities. This is the most important line item on the cash flow statement.

Liabilities are said to be either current or long-term. Current liabilities are obligations a company expects to pay off within the year. Long-term liabilities are obligations due more than one year away. Sometimes companies distribute earnings, instead of retaining them. These distributions are called dividends.

It does not show the flows into and out of the accounts during the period. Income Statements An income statement is a report that shows how much revenue a company earned over a specific time period usually for a year or some portion of a year.

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An income statement also shows the costs and expenses associated with earning that revenue. This tells you how much the company earned or lost over the period.

This calculation tells you how much money shareholders would receive if the company decided to distribute all of the net earnings for the period. Companies almost never distribute all of their earnings. Usually they reinvest them in the business. To understand how income statements are set up, think of them as a set of stairs. You start at the top with the total amount of sales made during the accounting period.

Then you go down, one step at a time. At each step, you make a deduction for certain costs or other operating expenses associated with earning the revenue. At the bottom of the stairs, after deducting all of the expenses, you learn how much the company actually earned or lost during the accounting period.

This top line is often referred to as gross revenues or sales. This could be due, for example, to sales discounts or merchandise returns. Moving down the stairs from the net revenue line, there are several lines that represent various kinds of operating expenses. Although these lines can be reported in various orders, the next line after net revenues typically shows the costs of the sales.

This number tells you the amount of money the company spent to produce the goods or services it sold during the accounting period. The next section deals with operating expenses. Marketing expenses are another example. Depreciation is also deducted from gross profit. Depreciation takes into account the wear and tear on some assets, such as machinery, tools and furniture, which are used over the long term.

Companies spread the cost of these assets over the periods they are used. This process of spreading these costs is called depreciation or amortization.

After all operating expenses are deducted from gross profit, you arrive at operating profit before interest and income tax expenses. Interest income is the money companies make from keeping their cash in interest-bearing savings accounts, money market funds and the like.

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On the other hand, interest expense is the money companies paid in interest for money they borrow. Some income statements show interest income and interest expense separately. Some income statements combine the two numbers. The interest income and expense are then added or subtracted from the operating profits to arrive at operating profit before income tax.

There are four main categories of ratios: These are typically analyzed over time and across competitors in an industry. Liquidity ratios are used to determine how quickly a company can turn its assets into cash if it experiences financial difficulties or bankruptcy. It essentially is a measure of a company's ability to remain in business.

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A few common liquidity ratios are the current ratio and the liquidity index. The liquidity index shows how quickly a company can turn assets into cash and is calculated by: Profitability ratios are ratios that demonstrate how profitable a company is. A few popular profitability ratios are the breakeven point and gross profit ratio. The breakeven point calculates how much cash a company must generate to break even with their start up costs.

This ratio shows a quick snapshot of expected revenue. Activity ratios are meant to show how well management is managing the company's resources.