Good customer relationships are based on customer experience—what it's like for people to do business with you. According to BDC Client Experience Manager . Customers are the heartbeat of all businesses; therefore, developing a healthy relationship with them is crucial to the success of your business. We also need good working relationships with others in our professional circle. Customers, suppliers and key stakeholders are all essential to our success.
This includes procedures for greeting and serving customers to resolving customer complaints. Remember to train your employees in good customer service practices when they start with your business - and throughout their employment - to ensure a consistent experience for your customers. Head to our Seek customer feedback page for ideas on how you can gain feedback. As part of good customer service, remember to thank your customers for their business and for any feedback they provide.
Keep your loyal customers Once you have invested time and money in finding new customers, focus on keeping these customers and making them loyal to your business. Customers that meet your preferred type or customer profile are the customers that are worth focusing on.
They may also refer your business to their family and friends, helping you build your customer base. Read Keeping loyal customers for ideas on how you can keep your most important asset returning to your business. Handle customer complaints well A customer complaint presents an opportunity for you to turn a poor customer experience into a positive one. You might also turn them into long term loyal customers. Ensure your employees are adequately trained in customer service, particularly handling customer complaints and dispute resolution.
6 Tips for Building and Maintaining Client Relationships | MBO Partners
Having this process documented in internal policies and procedures can ensure that customer complaints are dealt with correctly and consistently. Remember, customer complaints can be a valuable source of feedback for your business, so you may wish to keep a record of complaints to help you find areas needing improvement.
Measure your customer service levels Whilst you may feel that your business is delivering good customer service and providing a consistently high quality experience, your customers may not agree. There are several ways that you can measure your customer service levels. Try using several methods, such as: Reading online review websites or forums.
6 ways to build better customer relationships
Measuring customer service is an ongoing process and important as part of your regular interactions with customers. Read our Measure customer service page for tips on how to measure service satisfaction in your business. Explaining to the client what you did, why you did it, and how you came to your decisions will help them feel knowledgeable and in-the-loop. Be Open In order to build a strong and lasting relationship with clients, they must be able to trust and rely on you as an expert.
It can be tempting to want to appear agreeable and avoid uncomfortable confrontation by telling a client what you think they want to hear or withholding your true opinion about their project. However, these practices are not only counterproductive, but can also damage your reputation with the client, decreasing your chances of a lasting relationship.
By confidently expressing your honest opinions, clients will respect your initiative and desire for excellence. Exceed Expectations One of the best ways to help build a strong relationship with a client is to develop a reputation as an independent consultant who delivers exceptional results.
By setting reasonable expectationsyou give yourself the opportunity to completely impress the client with the final project and position yourself as someone they would like to continue to work with.
6 ways to build better customer relationships | catchsomeair.us
Consider your client and determine what would be valuable to them. It could be as simple as delivering the project in an aesthetically pleasing format, hand-delivering the materials and giving an in-depth walkthrough or demonstration, or including a small value-adding feature that enhances the finished results. For loyal clients, a token of appreciation and thanks after key business milestones or around the holidays can be an unexpected pleasure that strengths your professional relationship.
The key is to find the opportunity to go above and beyond in a manner that your clients will appreciate. Client reporting is also key to developing a great relationship with clients. To learn more, read our 7 Tips for Writing a Client Report.