Journalism and Public Relations: What are the similarities and differences? | Allen Hall PR
By Jacqueline Rogers, Communications Committee The other night during dinner, I mentioned to my engineering friend that I officially decided. It does seem that we are doomed to have an endless debate about the relationship between journalists and PR professionals. The fact is that. The Relationship Between Public Relations Practitioners & the Media They learn what producers, journalists, columnists and popular bloggers want in terms .
The press cannot do its job without PR and PR needs the press.
This is the piece Toni refers to that I wrote for Antispin. So why is this the case?
Anne Gregory on relationships between public relations and journalism
Public Relations people on the other hand feel that the press always treats them with suspicion. An understanding of the pressures on both sides may help to bring some light to the situation.
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- What Public Relations Practitioners Want
- What the Media Wants
First the case for the press. Essentially this is product promotion. Two major ways that products are promoted through public relations are first, straightforward media relations, i. Here is one large source of frustration for journalists.
The burgeoning media environment, with new on-line publications appearing by the hour, brings an insatiable requirement for content and copy. At the same time, pressures to follow a particular editorial line to maximise sales, the downsizing of the media workforce and the requirement to work in a multiple media environment for example writing for hard copy and on-line versions of the same newspaper, or for TV and radio means that journalists do not have the willingness or the time to source, check and write as they used to.
The case for the public relations practitioner goes something like this.
Differences Between Public Relations and Journalism
They are employed by consultancies or by organisations and they are expected to show loyalty to that organisation. They therefore have the same proprietor or editorial pressures that journalists have. PRs often work under great pressure, just like their journalist colleagues, especially in crises or when they are trying to meet a press deadline. They get pilloried by the press if they miss a deadline and they also get pilloried by the press if they do not have enough time to check all the relevant facts or get the full story because they are attempting to meet press deadline!
The idea is to get the story out as they see it. Public relations people also feel resentful about the fact that the press are ready to pounce on negative stories, but are notably more reluctant to publish the good news.
They are disappointed that journalists do not recognise that public relations does a tremendous service to society by opening up the channels of communication between organisation or campaign groups and the press.
In addition to credibility, PR professionals build trust to inform and persuade target audiences to support an organization or product. Relay information in an easily understandable way When people read articles, listen to stories or scroll through social media, they are more likely to stay engaged if the story is clear and concise.
Audiences do not have the time to think hard about what is being handed to them — big words or confusing graphics are deterrents in maintaining an audience. Tell stories Arguably, the most interesting similarity between journalism and PR is that it both tell stories. The passion a professional has for a subject drives the reason they are in the industry — it is what they enjoy doing.
Journalism and Public Relations: What are the similarities and differences?
Finding and telling a good story is an accomplishment in many ways, both types of professionals feel vested in their work and it engages the reader or viewer, which is important to gaining and maintaining audiences.
Roles in a company At a news organization, usually employees have one role — for example, reporters will report, editors will edit and so on.Why I Chose PR + Journalism - How to Choose Your Major
News organizations serve one master- the public. On the other hand, PR professionals serve many masters and can have multiple clients at one time.
Although, this can vary depending on the situation, For instance, a professional at a television news station can wear many hats as an anchor, a reporter and an editor.
The targeted or acquired audiences PR professionals target specific audiences in order to relay a message and build support for a brand, product or idea.