BBC One - The Apprentice, Series 9 - Meet the Candidates
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Financial fragmentation and the lack of access to credit are seriously undermining growth and must be tackled urgently. All the economic indicators are telling us that we need to redouble our efforts here: The key to bringing down unemployment across Europe will, of course, be recovery in the real economy: The Compact for Growth and Jobs, agreed last June, represents an important reinforcement of political commitment to doing what is necessary to support recovery.
There will be a full review of the Compact in June, one year on from its adoption. A top priority is to facilitate the take-up of financing instruments by companies, in particular SMEs, which constitute the backbone of the economy in most Member States and which are absolutely key to creating jobs. I would like to thank Parliament for its cooperation on this extremely important file. But more needs to be done to encourage private investment and the European Council is expected to decide on further action.
Europe will have recovered from the current crisis only when its economies are growing again and creating jobs. This means, above all, unlocking new business investments in the real economy: There are a number of further issues that arise in June in the context of the Compact, including industrial competitiveness and smart regulation.
In the current difficult economic climate, a strong EU industrial base is absolutely crucial. The European Council is expected to discuss action needed to assist recovery of European industry in the short and medium term and to ensure its long-term competitiveness and sustainability.
Focus will be on those strategic sectors which have the potential to underpin growth and create jobs. This will help to prepare for a more substantive discussion which is planned for the February European Council. The focus of the discussion will again be on competitiveness and job creation, in particular through avoiding unnecessary burdens on SMEs and micro-enterprises. All institutions have a part to play in this work.
The other major issue on the agenda, of course, is economic and monetary union. Although the situation on financial markets is less volatile than a year ago, we must continue to make progress on completing EMU. Banking union is intended to break the vicious circle between banks and sovereigns, and minimise the risk to taxpayers of having to deal with failed financial institutions. Our earlier debate showed broad agreement and I think that more has yet to be done. We must agree quickly on the directives on bank recovery and resolution and deposit guarantee schemes.
We must also concentrate on the single resolution mechanism. The discussions in the European Council are certainly not the end of the story. The recent positive Commission convergence report on Latvian accession to the euro was hard-earned, and is testament to a country which has shown huge determination in confronting enormous economic challenges in recent years. The European Council may also take decisions on the opening of accession negotiations with candidate countries, but this will of course depend on progress in the Council in the run-up to the meeting.
And the European Council will also formally adopt the decision establishing the future composition of this Parliament, based on a proposal from Parliament, provided that you have given your consent. The June European Council will be a further step in our efforts to return to growth, embed stability, create jobs and improve competitiveness in Europe.
This is part of a process which is absolutely essential for the future well-being of our societies and for the good of Europe as a whole. I want to thank Parliament for its support in working towards this shared goal. Several years of very weak or negative growth have led to very high levels of unemployment.
Youth unemployment and poverty are rising in many parts of Europe. We need to go further with our efforts for growth at European level and in the Member States. And I see this European Council mainly focused on two issues: The June European Council is expected to endorse the country-specific recommendations which the Commission presented two weeks ago under the third European Semester of economic policy coordination at European level.
Our analysis has shown that, in spite of all the difficulties, the European Union and its Member States are making progress in meeting many of the challenges. A rebalancing of the European Union economy is taking place on the back of wide-ranging reforms but is not yet finished. Significant adjustments are under way simultaneously across Europe and need to be completed, also because of the interdependence of our economies.
Fiscal consolidation is ongoing and releasing pressure from the markets. This is precisely why it must continue in order to ensure a return to sustainable growth.
We have seen, we have learned the hard way, that growth fuelled by high levels of debt, public debt or private debt, is simply not sustainable. Reforms for competitiveness have been undertaken, particularly to improve the resilience and flexibility of the labour markets. This must be complemented by further urgent action to address the unacceptably high levels of unemployment and increasing poverty rates in a number of our Member States.
We must support the young so they succeed in the transition from education to work. Restoring lending to SMEs, indeed to the economy in general, remains an absolute priority. Lending conditions remain tight and the supply of credit limited in spite of massive support given to the banking sector. We need solutions for businesses with solid business plans that cannot get financing. Above all, we need to accelerate these structural reforms. We need to step up their pace across the European Union to secure recovery and ensure the rebalancing of the economy.
Employment creation and measures that will restore lending to SMEs were already highlighted as priorities in our Annual Growth Survey and are now at the core of our European Semester.
Let me focus on the first point. We must deliver effective measures to tackle this social crisis here and now. To this end, the Commission will leave no stone unturned in its efforts. The Commission and Parliament have long been pushing for concrete action in terms of employment. Indeed, as some of you remember, it was already in that I first proposed that the European Council should meet specifically to address the issue of employment. Frankly, at the time, there was little interest in this idea.
I welcome the fact that now we have a consensus among Member States to move this forward as a priority and that different Member States are now taking initiatives nationally and bilaterally. It is important that all these initiatives are integrated in the European Framework and momentum. The forthcoming European Council should give a new impulse, building on what has already been set in motion.
Almost a year and a half ago the Commission established Youth Employment Action Teams for those Member States where youth unemployment was at its highest.
This has allowed eight Member States to establish national youth action plans backed by real resources and we are seeing the first results on the ground.
To date 6 new jobs have been created. Some 90 young people and 4 SMEs are expected to benefit by And while these programmes took time to start in some countries, there will be hundreds of thousands of young people across Europe who will benefit.
But more work is needed and more work is already under way, because unemployment affects not hundreds of thousands but millions across Europe. So we need more to make the Youth Guarantee a reality.
From our side we are working to frontload this initiative to hit the ground running at the very start of That means concentrating the financing in the very first years of the next programming period. By this I meanand These efforts need to be complemented with an appropriate allocation from the ESF. It is therefore essential to assure a significant minimum share of the European Social Fund within the overall Structural Funds. Well-established apprenticeship systems are a feature of the Member States with a better performance in terms of youth employment: Addressing skills mismatch in sectors with recognised job creation potential is also a priority.
Action for employment is a focus of the measures set out for the four programme countries. Our proposed country-specific recommendations include youth employment-related recommendations for a further 17 Member States: We will support the Member States wherever we can with the instruments that we have at European level and we will intensify the work with the social partners, which have a vital role to play in this matter. To create jobs we need growth, and for growth we need investment, smart investment — at European level, in the Member States.
As the Commission has always said, the difference between commitments and payments in the European Council conclusions makes flexibility indispensable to a final agreement for the MFF. If the MFF is to have the desired impact on investment and growth it should be completed as soon as possible.
Some of our Member States have a dramatic need for the investment it will bring. Ahead of the European Council I will report, together with the European Investment Bank, on possible short-term measures to restore lending to the economy.
Our focus will be first of all on the financing of SMEs. SMEs in particular are feeling the pinch as bank loans dry up. SMEs, in fact all our companies, need a return to normal lending conditions. The need is most acute in those Member States which have been hardest hit by the crisis.
Excessively tight access to credit remains a key obstacle to the revival of economic activity — especially in the most vulnerable Member States. The differential in lending spreads across the Union implies a wide variation in financing conditions for companies in the single market and, particularly, in the euro area. These spreads seem to relate less to the intrinsic credit quality of the borrower and more to their geographical location! This is absurd in an economic and monetary union.
SMEs are particularly affected by these constraints in the credit supply. Here is the vicious circle which we need to break. More often than not, you found me in the middle of the drama, which also led to his second tidbit of advice: Who do you think you are? Do you know who I am? He put Trump on everything — Trump on water, Trump on towels, Trump on furniture, Trump on buildings, Trump on helicopters, planes.
You name it, he slapped his name on everything. And I quickly learned the importance of branding during that first season. So you learned a lot from Donald Trump. Did Donald enjoy this?
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What did the show do for Donald Trump? Donald Trump was already Donald Trump. I mean, Donald Trump. But then after The Apprentice, he was Donald Trump on steroids. Our first season got nominated for an Emmy, and I remember talking to him, because we did a big shoot for a magazine.
We were on the cover of TV Guide, which at that time was a big deal. Even back then, we needed to win the ratings award; we needed to win the Emmys; we needed to win the next coveted time slot, Thursdays, 8: Donald Trump wanted to win at every single thing, and The Apprentice was a big win for him. Did you ever see him really angry? What did you tick him off about? I mean, that was my role. I had to get a rise. But, you know, there were a couple of things that really would upset Donald.
The main thing would be the press, the headlines, the speculation about whether or not he could do it again. So he worked to keep the franchise going. Then they came out with The Celebrity Apprentice, and then we were back on top again. I was right there in the boardroom for that return, because America loved the first season. But boy, did they really love The Celebrity Apprentice.
Meet our new columnist – The Apprentice’s Philip Taylor - Chronicle Live
What was it about The Celebrity Apprentice that captured sort of the interest of the public? Donald Trump questioning and interrogating celebrities on making business blunders, and I mean, these were people from the NBA, Olympic athletes. And then they had to answer for every decision they made. Was America seeing the real Donald Trump? He only allows you into that intimate space if you earn that place. You have to earn his trust enough for him to let down his guard and to truly show you his very human softer side.
They wanted Donald Trump putting people in their place and firing them and kicking them out on the streets and sending them up the road in a taxicab. So who is the real Donald Trump that you know? The Donald Trump that I know is complicated. He is a dynamic human being. He expects so much from the people around him and his inner circle. He expects that you will work as hard as he works. I mean, the man works tohour days without blinking. The real Donald Trump also is an incredible family man.
When you see him with his children or with his grandchildren now, you see him in a whole different light. Never mess with the Trump brand. He will destroy you. But he is also kind, and he is also considerate, and he is also generous. All of us have many facets to who we are in our personalities and our lives.
But to only see one portrayed in the media, I think that that is the quandary that is Donald Trump. Tell me a story about his seeking perfection from people around him. We had to often shoot in Trump Properties in that first season, and we designed the label for Trump Ice [Spring] Water.
In fact, I was in Vegas recently at his property, and they were still using that. But one of the teams did not present the Trump name in the way that he thought it should be presented, and he tore them apart.
This never made air, but I remember thinking: He got involved in — I think, what was it, the Libertarian Party or some random party. We were in season seven. In there was a huge movement to recruit Donald Trump to run for presidency. Often that side of the story is left out. Fast-forward to the whole back-and-forth between Barack Obama and Donald Trump, and Donald Trump picking up on the story that was originated with the Clintons about the birther movement.
He picked up the ball from them and ran with it. And there was just this big discussion about: Is he undermining Obama because he intends to run? There was speculation, because he announced that he was going to have a big press conference, and he was going to announce something.
I made some calls to friends at Trump, and I quickly learned what the plan was going to be. Donald Trump actually entered the arena to be president of the United States. Donald Trump owns real estate. Donald Trump owns a modeling agency. Donald Trump owns golf clubs and talent production companies. And Donald Trump is the head of this Trump University. And then he comes to the table to run for president. People are obsessed with Donald Trump.
He taps also, in his announcement, to a lot of the fear that has been running through this country, that we are no longer safe, that we are no longer significant, that we are no longer the dominant power in the world. Donald taps into that in his announcement. And the press do exactly what he expected that they would do. They cover it globally, all the things that he said. Some of the things were misunderstood, misconstrued, and some of the things were very intentional.
Explain how he ties into the media, how the media loves Donald Trump, is constantly there, how he used that within his campaign. What is he doing? Why is he so successful at bringing those cameras into the lobby of Trump Tower whenever something new happens?
Donald Trump is the ultimate showman. He knows how to put on a show. He knows how to entertain. And more importantly, he always delivers. That announcement will go down as the greatest announcement for presidency in the history of political politics. You can advise him, you can brief him, you can make suggestions; but ultimately, Donald Trump is going to win or lose.
He is going to win or lose based on him. What about this, the critics that would all say the stuff about Mexican rapists and such? Even going back to what you were talking about before, the tying into the birther movement back inthey read it as him being racist. What was your view about that? My view about those assertions is that Donald taps into racial issues.
They are certainly racial in the sense that they address issues of race. But the issues of race and division in this country did not start with Donald Trump. Donald Trump just points out issues and topics that cause people to have a debate, to sit up and to listen a little closer, to pay attention. The discussions and the debates about race in this country and the need for us to have better race relations did not begin when Donald Trump announced for presidency in June of The relationship between the president, or the lack of relationship, the anger at its core — talk a little bit about that if you know anything about it.
Oh, I was in that room. Take me into that room, and what you were thinking, and the reaction of Donald Trump. I got to talk to Donald as we were going to our seats. And he was in just such a great mood. And he was very jovial. And people were taking pictures. And you know, it was very exciting that Donald was there, and at that point, Celebrity Apprentice was a hit.
Donald was seated probably eight tables away from me, so I could just see his profile, you know, the famous hair, just his profile. I mean, there were some chuckles, some laughs. But it just kept going and going, and he just kept hammering him. I believe the first reason that Donald Trump is running for president is because he truly believes that he can help turn the nation around.
The second reason I believe is that this is the greatest position in the world, to be at the center of political power, of the universe. It is the ultimate revenge to become the most powerful man in the universe. What is going on? What does he understand about that? Why does he do that, and how does it work? Donald speaks to the press at every opportunity that he got. He would just dive in there and take questions. He made himself available. He was transparent about everything.
This was very unique for a presidential candidate, to not be on script, to speak off the cuff, to call reporters by name, call them on the phone, ring up their cell phones, offer comments. There was a feeding frenzy for all things Trump, and he kept feeding and feeding. He was throwing blood in the water, chum in the water to the sharks. He had no problem feeding it, because that was what he needed in order for people to pay attention to his announcement.
Talk to me a little bit about the debates and how he came across in the debates, and what you were thinking. One by one he took them out. But to watch him stand on the stage with  other competitors who had vastly more experience, political knowledge, depth, domestic policy experience, international and foreign policy experience, serving in the Senate, in the House, as governors, and Donald Trump stood there tall, as if: I could do anything.
You also watched because you thought, this next question is going to be the thing. Everybody watched because they wanted to see a train wreck. But instead, the Trump train just kept chugging along, chugging along. Every debate he was knocking folks out. And he used his wit, his humor and the timing. You knew everyone was going to be talking about it. So he used the debates as a platform to shine his personality, his charisma, but more importantly, to bring the audience in, people who had never been engaged in the political process were now either for or against Donald Trump.
The critics that will say: The reality is this is reality; this is politics; [politics] is the most important job.The Apprentice Intro Theme 2012 (Meet the Candidates)
There is some art to that. There is some depth to that. There is substance to being able to knock out  competitors. That says something about Donald. The fact that the establishment — Talk about dismantling the establishment. You also have to give him credit. You have to give Donald Trump credit for dismantling, brick by brick, the establishment, the establishment that had the puppet strings that pulled this way and pulled that way and determined who would ultimately become the candidate.
You have to give him credit, because it was very skillful how he completely dismantled their ability to control what was happening in this race.
BBC One - The Apprentice, Series 13, Meet the Candidates
Why does the establishment in Washington hate him so much? So what were you doing in the Clinton administration? First off, what was your role? What was your relationship? You were with the vice president, but what was your relationship, or how much did you know the president? No, no, no, I worked in both. I started out in the advance office as special assistant of logistics, in advance. I got to travel around and work with Secret Service to make sure the cars were there on time, the podium was there on time, the plane was there, and the manifest was done.
Then I was promoted to the president side, to PPO, presidential personnel, where I was deputy associate director of presidential personnel. This was a very political office, because it handled all of the appointments. That was my portfolio. And then, very often, when there was a secretary vacancy, we had to go up to the Hill for confirmation hearings. You were there during impeachment time. One of the things that the Clintons do very well is to get people to come to their defense, and during the impeachment, they convinced all of us appointees that this was a right-wing conspiracy, that none of this was true.
I remember Bill Clinton standing up at a press conference. And then, when it came out that he indeed had relations with this woman, we all had egg on our face. We looked very, very silly and stupid. Did you work with her much? She did impact who was appointed where.