10 Tips for Creating Content on Facebook That Gets the Thumbs Up
Facebook is a social network service website launched on February 4, This is a list of . "Cover" photos were introduced, taking up a significant portion of the top of pages, and a redesigned display of .. In September , Facebook announced that it would begin showing view counts for publicly posted videos. A few. Get started with Pages · Setting up your Page · Manage your Facebook Page · Promote your Page · Create and boost Facebook posts · Messaging on your Page. Recently I cleared my browser cookies and couldn't log into Facebook because I forgot my password. Facebook said use Code Generator.
Photos — in addition to photos of your store, take snap shots of workers and customers. End Every Post With a Question I hate to sound like a scrooge, but the truth is that people are pretty self-absorbed.
Fan page visitors are much more likely to pay attention and respond to your posts if you address them personally and encourage them to get involved. Pairing your Facebook posts with questions is a great way to accomplish this. Invite conversation whenever possible, with each post you do.
Make each post count! Allow Fans to Write on Your Wall This might go without saying, but you really need to enable visitors to write on your wall. Disabling this feature means you might as well not have a fan page at all, since the whole point of being on Facebook is to get into dialogue with customers.
Contests are great, but they should be a fun and exciting event, not the norm. Get Creative With the Contests Try an essay, photo, or video contest to get a higher level of engagement with fans. The Wildfire web application is a great tool for making interactive content like contests, quizzes, and surveys.
10 Tips for Creating Content on Facebook That Gets the Thumbs Up
Boo the adorable dog would win any contest. Because he is just too adorable. If you run a social media photo contest, tag your customers so that the post appears on their wall too.Does Height Matter In a Relationship? - Tell My Story
Try Selecting a Monthly Topic One idea in attempts to keep fans engaged is to select a different topic for each month. Talk about and post links to sites that cover that topic. If this variant of the theory were correct, then we would expect that an aggregate measure of an individual's Facebook communication with strong ties would predict improvements in well being more than would communication with weaker ties.
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However, the theory is silent about the nature of the communication, including its content or the effort involved to produce it. Relationship maintenance Related theories argue that online communication can influence psychological well-being by helping people maintain their stock of friendships. Thoits reviews the substantial evidence that social ties are causally related to improvements in mental health, physical health, and longevityp.
Social ties have been operationalized in many ways across studies, including the number of close friends and relatives, marital status, and membership in religious and voluntary associations. This mechanism requires substantive communication between parties in order to maintain relationships. The theory would predict that having moderately substantive interactions, such as gossiping about a mutual friend or talking about an upcoming family trip, should help maintain friendships, as is generally consistent with previous research on SNSs.
For example, Ellison et al. Moreover, this mechanism does not exclusively require one-on-one communication; newsy, meaningful broadcasts to many friends at once may also maintain relationships. Burke and Kraut showed that broadcast wall posts on Facebook as well as targeted comments were associated with increases in tie strength while exchanges of one-click communications such as likes and pokes were not. However, while reading broadcasts was associated with increases in tie strength, it was not linked to improvements in perceived social support in prior work Burke et al.
Signals of relational investment In addition to directly maintaining relationships though substantive communication, the symbolic value of communication also can maintain relationships independent of the content exchanged.
For example, according to the theory of relational investment Lin, ; Donath, ; Ellison et. According to this take on relationships, more effortful communication should have a greater impact on well-being. Similarly, as Latane's social impact model demonstrates, messages addressed toward a single other person are more powerful than messages broadcast toward larger audiences; with broadcast communication the effort is amortized over more recipients.
As a result, signaling theory suggests that receiving targeted, composed communication will have a larger impact on well-being than receiving broadcast or one-click communication.
Social support Perceived social support is another mechanism through which social interactions may improve well-being. Building a support network through routine interactions, especially with close friends, increases the perception that friends will be available when needed. Moreover, the social support literature distinguishes the roles of strong and weak ties: Strong ties provide more effortful, empathic support, while weak ties are less willing to provide significant services, but instead provide access to new opportunities and ideas Granovetter, As Albrecht et al.
Thoits argues that everyday support received from strong ties is what promotes well-being, confirming the recipients' sense of mattering to other people and sustaining a sense of self-worth Thoits, This reasoning suggests that online communication with stronger ties rather than with weaker ones should lead to larger improvements in well-being.
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This conclusion is consistent with empirical evidence. Social comparison Social comparison theory suggests that some types of online communication can harm well-being. Therefore, the kinds of stories that people broadcast in social media tend to skew positive and be less intimate Bazarova et al. Offline, these positivity biases cause people to underestimate others' difficulties and overestimate their happiness Jordan et al.
This misperception may persist in social media as well, where viewers see dozens of rosy stories by their social connections.
Participants assigned to browse Facebook for 10 minutes without interacting with friends felt envy and lower affect Verduyn et al.
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Summary The theoretical perspectives above present complementary predictions about the mechanisms through which communication types and partners could influence psychological well-being in SNSs. Although none of the theories are wholly incompatible with each other, they make somewhat different predictions. Theories of belongingness predict that more communication with stronger ties, independent of its content, should lead to improvements in psychological well-being.
This model does not distinguish between targeted and broadcast communication nor does it distinguish composed text from one-click interactions. In contrast, theories of relationship maintenance predict that substantive communication will enhance relationships, regardless of whether it's targeted at an individual or broadcast to many viewers, and that one-click communication will not.
Signaling theory predicts that only composed, targeted communication will enhance well-being by making recipients feel that others are investing in their relationships and care about them.
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However, both relationship maintenance and signaling theories are silent about the role of tie strength. Broadcast communication and communication from weak ties should not have similar effects. Finally, social comparison theory predicts that reading broadcast communication will lower well-being. However, targeted, composed communication and one-click communication should not have similar effects.